UN High-Level Meetings must prioritize medical oxygen to save lives, say world’s leading agencies

Microbiologist Soany Avilez was delighted when she was selected to implement genomic sequencing of the SARS-CoV-2 (the virus that causes COVID-19) in Honduras. In the wake of the pandemic, in 2020, she began working at the National Virology Laboratory performing PCR tests for COVID-19 diagnosis. At that time, genomic sequencing to detect variants of the virus was only being performed outside the country. However, a project to provide Honduras and other countries in the region with the capabilities to sequence in situ and obtain quicker results was underway with technical support from the Pan American Health Organization (PAHO) and financial support from the U.S. Government.

Genomic surveillance provides information on the evolution of viruses and other pathogens as they change over time. Knowing the changes or mutations that can modify their transmissibility and severity can guide public health measures. During the pandemic, it was a key strategy for monitoring the behavior of SARS-CoV-2 and is now being integrated into the surveillance of other pathogens.

Karla Romero, another microbiologist in charge of genomic surveillance, acknowledges that the implementation of sequencing in Honduras has been “a great challenge” that required a lot of “sacrifice and commitment,” both inside and outside the laboratory.

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HOSPITALS AND CLINICS (FINAL CLIENT)

MARKET NEEDS

HOW MEDIGLOBO WILL ANSWER TO THAT





Bad Communication with Producer brands
Ambassadors Board

MediGlobo is inviting a select group of cardiologists to become Translumina Ambassadors. Each State is going to have a nominated Ambassador, recognized by its influence and experience on the cardiology field. This ambassador will have two main objectives. The first one is to provide information and technical support to the distributors in the state and be the representative of the brand on the main cadiology events. The ambassadors will be responsable for assisting in the first uses of Translumina products and assure its correct uses, providing feedback on market opening and avoiding implantation problems.
The second goal is to provide information to MediGlobo about the market needs, new technologic features and new products on the market. This way MediGlobo can keep in touch with transluminal and update the commercial strategies based on the market changes.

DISTRIBUTORS

MARKET NEEDS

HOW MEDIGLOBO WILL ANSWER TO THAT



Distributors have very high TARGET GOAL and MINIMUM PERIODIC PURCHASE AGREEMENTS that are not consistent with market performance.

Fair Goals

Through the close relationship with the distributor and the analysis of the market indicators MediGlobo intend to have its own store warehouse facility and plan with the distributors fair target goals, providing marketing materials and benefits to boost sales.



Brands doesn’t have a close relationship with the distributors

Communication

Our main strategy is to have a close relationship with the distributors through exclusive channels. The MediGlobo app is going to be used by the distributor as an open channel to the communication with MediGlobo and also provide features to be used on Marketing and approach with the consumer with complete info about the products.

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